“COVID has really forced us all to look internally at our own agility and ability to adapt quickly to the external factor” Obviously, everything transferred digitally which forces you to think 100% digital first across every function. COVID has really forced us all to look internally at our own agility and ability to adapt quickly to the external factors. “I don’t think anyone could say they were well equipped for it because it was such a seismic shift from anything that has ever happened before. Therefore, continued improvement in this space is important.” How much of a challenge was it when the stay at home mandates came into force last year? “We’ve had a few attempts at it should I say, so reopening isn’t new from where we’ve been before, but what we’ve certainly done, whether it’s for the 12th of April or for each lockdown is taken the opportunity to actually accelerate some of the retail plans and investment in our physical space while the stores have been closed.īricks and mortar space is hugely important for us in nursery retail because when you’re investing a significant amount of money in a pushchair or car seats, you need the right advice and you want to be able to touch and feel the product. Related reading: Mothercare: Turning the pandemic into a roadmap for a successful future How are you preparing for shops reopening on the 12th April? So, while this has been a very challenging year for retail – we’ve ridden the storm well and are very much looking forward to opening our doors and welcoming our customers in again on the 12 th April.” I would say at Mamas and Papas we are fortunate that in this current climate we live in a retail sector where we’re very much a ‘need product’ versus a ‘want product.’ “we’ve ridden the storm well and are very much looking forward to opening our doors and welcoming our customers in again” I’ve been with the business for the three years and it’s been quite a journey, with the last 12 months in particular contributing significantly to that. 2021 is our 40 th year so a significant milestone in the history of the business. We are a UK based Global nursery brand and manufacturer supplying all things from pushchairs to nursery furniture, baby equipment and soft goods. “Hi, I’m Nathan Williams and I’m the Chief Operating Officer of Mamas & Papas.
Please give a brief introduction to yourself and Mamas & Papas In our latest Spotlight on Retail, we were very lucky to speak with Nathan Williams, the COO of Mamas & Papas about the changes they made to service their customers with that ‘in person’ retail experience whilst living in a digital only world.
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